At-home whitening, made clear.
SuperSmile is a South African oral-care brand. We make teeth whitening simple to do at home, with clearly labelled formulas and step-by-step guidance.
- LabelledActive ingredient on every pack
- GuidedStep-by-step instructions
- HonestNo overnight-miracle claims
- 6%
- Hydrogen peroxide, stated on every strip and pen pack
- 0%
- Peroxide in the V34 Colour Correction Serum
- 7 days
- A structured treatment course, 30 minutes a day
- 335
- Retail stores, including Dis-Chem, Foschini and Beauty Box
Whitening without the guesswork
SuperSmile is a South African oral-care brand. We started with a simple observation: at-home whitening was confusing. Packs didn't say what was inside, instructions were vague, and the promises were bigger than the results.
So we built a range that does the opposite. Every product states its active ingredient, comes with clear step-by-step directions, and does what it says. Nothing more, nothing less.
Today you'll find SuperSmile online and in pharmacies and retailers across the country.
How we work
- 01
Transparent formulas
We tell you which products contain 6% hydrogen peroxide and which are peroxide-free. It's printed on the pack and on every product page.
- 02
Guided use
Each product comes with a clear routine: how long, how often and for how many days. You always know the next step.
- 03
Responsible claims
We describe what each product does and what it doesn't. V34 colour correction is temporary and cosmetic, and we say so.
- 04
Accessible care
Fair prices, bundle savings and availability in stores near you, so a brighter smile isn't a luxury.
Four products. Clearly labelled.
Whitening works best when it's used properly
Our products are designed for adults with healthy natural teeth. Follow the directions on the pack and keep these in mind.
- Don't use more often or for longer than directed.
- Temporary sensitivity or gum irritation can happen. Pause for a few days if it does.
- Speak to your dentist first if you're pregnant or breastfeeding, have dental problems, or are allergic to whitening agents.
- Whitening won't change the colour of crowns, veneers or fillings.
- Prefer to avoid peroxide? The V34 Serum is peroxide-free.
To help people feel confident in their smile with at-home whitening that is clear, honest and easy to use.
To make a brighter smile part of everyday self-care across South Africa.
Questions before you start?
Our team can help you choose the right product.